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Cruise season doesn’t wait for anyone. Ships show up on schedule whether you’re ready or not — and after 25 years in Alaska’s cruise tourism world, I’ve seen the same handful of mistakes trip up operators every single year. The good news? They’re all avoidable. 1. Building your tour calendar too late Here’s something that surprises a lot of people outside the industry: cruise lines build their schedules 2–3 years in advance. By January 2026, savvy operators had already submit